Bluorng co-founder stunned by iPhone Duo’s ₹4.5 lakh price, internet says ‘they were inspired by you’
iPhone Duo’s ₹4.5 Lakh Price Sparks Debate on Premium Branding
Indiadailyupdate.com – Bluorng co founder stunned by iPhone pricing became a major talking point after Siddhant Sabharwal reacted to the reported cost of Apple’s new foldable iPhone Duo. The highest-end 2TB version is priced at ₹4,49,900 in India, while the device starts at ₹2,99,900.
Sabharwal, who co-founded Bluorng, shared an Instagram video after checking the prices. He said he likes Apple but appeared surprised that the top storage variant could cost nearly ₹4.5 lakh.
Please understand that I love Apple. But I was just checking. So, the 2TB is ₹4.5 lakh. It starts at ₹3 lakh, yes. It's a phone...
Apple’s Foldable iPhone Duo Enters the Ultra-Premium Segment
The iPhone Duo was unveiled at Apple’s California launch event as the company’s first foldable iPhone. It features a 7.6-inch inner display when opened and a 5.4-inch outer screen when folded. Apple has described it as its thinnest iPhone yet.
Its outer display offers 90% of the display area of the iPhone 18 Pro while maintaining a more compact form that can fit into a pocket. However, the iPhone Duo’s price, particularly the ₹4,49,900 2TB model, has drawn more public attention than its specifications.
Foldable smartphones usually cost more than standard flagship phones because they require specialised screens, hinges and internal engineering. Still, the gap between the entry-level iPhone Duo and its top configuration has led many people to question how much a premium phone should cost.
Bluorng Co-Founder’s Reaction Draws Comparisons
The Bluorng co founder stunned by iPhone Duo price discussion quickly moved beyond Apple. Sabharwal anticipated that viewers would point to Bluorng’s own premium fashion positioning and said he expected criticism in his direct messages.
I knew you guys would fry me in my DMs.
He then addressed the comparison directly, arguing that Bluorng’s products should not be viewed in the same way as Apple’s expensive foldable device.
Bro, ₹4.5 lakh is kind of... theek hai, we all know that we are getting this, but please don't complain. Bluorng is not expensive.
His comments prompted a wider conversation about luxury pricing, brand value and consumer expectations. Critics argued that fashion labels and technology companies often rely on similar ideas: design, scarcity, image, identity and perceived quality can influence a product’s value beyond its basic materials.
Internet Responds With Jokes and Criticism
Commenters were quick to highlight what they saw as an irony in the debate. Some joked that Apple’s pricing strategy may have been inspired by Bluorng’s premium approach.
Apple is just simply inspired by @bluorng.
It's highly possible that, they were inspired by you.
Others took a more critical view, saying that it is difficult to call a ₹4.5 lakh phone overpriced while running a brand associated with expensive clothing. The reactions reflected a familiar consumer debate: a phone may be “just a phone,” and a T-shirt may be “just cotton,” but premium brands sell more than utility alone.
For buyers, the question is whether the iPhone Duo’s foldable design, storage capacity and Apple branding justify its price. The Bluorng co founder stunned by iPhone reaction shows that consumers are increasingly weighing premium pricing across categories, from smartphones to fashion and accessories.
FAQ: iPhone Duo Price in India
What is the starting price of the iPhone Duo in India?
The iPhone Duo starts at ₹2,99,900 in India.
How much does the 2TB iPhone Duo cost?
The 2TB iPhone Duo is priced at ₹4,49,900, or about ₹4.5 lakh.
Why are foldable phones more expensive?
Foldable phones use specialised flexible displays, hinge systems and compact internal components, which generally make them costlier to develop and manufacture than conventional smartphones.
Why did Siddhant Sabharwal’s video go viral?
His surprise over the iPhone Duo’s ₹4.5 lakh price led viewers to compare Apple’s premium pricing with Bluorng’s own high-end fashion positioning, resulting in jokes and criticism online.