Skip to content
Yellow Desk
August 2, 2026
India

‘You are India’s Amrit Peedhi’: With focus on Gen Z, PM Modi launches nationwide anti-drug campaign

Emily Jackson - indiadailyupdate.com 4 mins read

Prime Minister Narendra Modi officially launched the 'Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan' on Sunday, marking a significant milestone in India's

‘You are India’s Amrit Peedhi’: With focus on Gen Z, PM Modi launches nationwide anti-drug campaign

You are India s Amrit: PM Modi’s New Youth Anti-Drug Drive

Indiadailyupdate.com – Prime Minister Narendra Modi officially launched the ‘Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan’ on Sunday, marking a significant milestone in India’s fight against substance abuse. This nationwide campaign specifically targets Generation Z and young adults, aiming to create a drug-free society by 2047. During the inauguration ceremony, the Prime Minister addressed thousands of young attendees, emphasizing that today’s youth are the foundation upon which a developed India will be built. “You are India’s Amrit Peedhi,” Modi declared, highlighting the sacred responsibility placed on this generation to lead the nation toward prosperity.

The anti-drug initiative comes at a pivotal moment for Indian youth, following widespread student demonstrations across Delhi and other major cities. These demonstrations, primarily driven by Generation Z participants, called for comprehensive reforms in the national examination system. The timing of this campaign launch demonstrates the government’s commitment to addressing youth concerns on multiple fronts simultaneously. By focusing on both educational reform and health initiatives, the administration seeks to create an environment where young Indians can thrive without the burden of addiction.

A Century of Commitment to Youth

The ‘Nasha Mukt Yuva Abhiyan’ represents a comprehensive 100-week campaign that will run through Sundays, creating a sustained effort to engage young people across the country. Prime Minister Modi explained that the campaign’s duration was deliberately chosen to ensure meaningful impact rather than superficial awareness. “There is immense power in collective action,” the Prime Minister stated during the launch. “Driven by that very strength, this campaign will touch the heart of every young person in India.”

The prime minister emphasized that the government stood firmly with the youth in the fight against substance abuse and was taking stringent action against drug traffickers. “There have been many more arrests than before, and drugs worth thousands of crores of rupees have been seized. This shows how tough our government is against drugs,” he said.

India’s Amrit Peedhi: A Vision for 2047

Addressing the young attendees as India’s ‘Amrit Peedhi’, the Prime Minister highlighted their critical role in transforming the nation into a developed country by 2047. “You are India’s Amrit Peedhi. Over the next 20-25 years, you will shape your own future and lead the country towards the goal of Viksit Bharat by 2047. You will be at the helm, and you will be the ones to reap its full benefits,” he stated with conviction.

Modi clarified that the campaign extends beyond just young people to encompass families, local communities, and the entire nation. He also emphasized the importance of improved dialogue between parents and children to help prevent youth from becoming addicted. The Prime Minister noted that addiction often stems from a lack of communication and understanding within families, making parental involvement essential to the campaign’s success.

Campaign Scope and National Participation

The ‘Nasha Mukt Yuva Abhiyan’ aims to unite young citizens in a nationwide effort to create a substance-free India through heightened awareness, community involvement, and ongoing public participation. Approximately 10,000 venues throughout the country will conduct simultaneous pledge ceremonies, with over one crore young people anticipated to take the Nasha Mukti Pledge, reaffirming their dedication to a drug-free society.

A statement from the Prime Minister’s Office indicated that the campaign will feature involvement from MY Bharat volunteers, National Service Scheme (NSS) volunteers, youth clubs, educational institutions at all levels, non-governmental organizations, industrial bodies, and more than 125 spiritual organizations, positioning it as one of India’s most extensive youth-driven movements against substance abuse. For more details on government initiatives, visit The Week India News.

Designed as a 100-week participatory initiative, the campaign will organize youth-led activities every Sunday over the coming 100 weeks to promote healthy living, enhance community engagement, and direct youthful energy toward building the nation. These weekly events will encompass sports tournaments, walkathons, meditation gatherings, cultural performances, artistic competitions, street theater presentations, awareness campaigns, and various community outreach programs.

According to the PMO, the primary objective is to raise societal awareness about the detrimental impacts of substance abuse while encouraging positive social values. The campaign’s success will depend on sustained participation from all stakeholders, from individual citizens to institutional partners.

Frequently Asked Questions

What is the Nasha Mukt Yuva Abhiyan? The Nasha Mukt Yuva Abhiyan is a nationwide anti-drug campaign launched by Prime Minister Narendra Modi to eliminate substance dependency among young Indians. The campaign runs for 100 weeks with special activities scheduled each Sunday.

Who is considered India’s Amrit Peedhi? Prime Minister Modi referred to Generation Z and young adults as India’s Amrit Peedhi, highlighting their critical role in transforming the nation into a developed country by 2047.

How many venues will participate in the pledge ceremony? Approximately 10,000 venues throughout India will conduct simultaneous pledge ceremonies, with over one crore young people expected to take the Nasha Mukti Pledge.

What activities will be part of the campaign? The campaign includes sports tournaments, walkathons, meditation gatherings, cultural performances, artistic competitions, street theater presentations, awareness campaigns, and community outreach programs.

Leave a Reply

Your email address will not be published. Required fields are marked *